Ms-13 - 1124 Words

MS-13 final MS-13 History and Origins The Mara Salvatrucha gang originated in Los Angeles, in the 1980s by Salvadoran immigrants in the neighborhood between Pico and Wilshire also know as the citys Pico-Union neighborhood. They immigrated to the United States Due to a 12-year civil war in El Salvador, which resulted in over 100,000 deaths and over a million refugees(www.ms13gang.com). The Salvadorian refugees and immigrants predominantly settled in southern California and Washington, D.C. Some of the refugees and immigrants had ties with La Mara, a violent street gang from El Salvador. Others had been members the Farabundo Marti National Liberation Front (FMNL) during the El Salvadorian civil war(Rimmer, 2009). FMNL was made up of†¦show more content†¦Members of MS-13 display no allegiance to any country, which is evident by their extreme criminal activity. Members traffic drugs, weapons, and personnel across national boundaries. They receive instructions and orders from gang members in other countries. They oft en carry out hits on rival gangs and business competitors to maintain their goal. MS-13 may not have Ideologies but they do have some very serious goals. One goal is to become the top gang in the United States, and many believe they have reached this status. The Gang does not have an agenda and is not pursuing any Ideological goal yet, they are a criminal enterprise whose main goal at this moment is to become larger and more in control so they can make more money. One detective was quoted to say MS-13s mission generally is to be the biggest, strongest, dominant gang in the Latino community that theyre in. (quantumleap, 2008). MS-13 Identification MS-13 gang tattoos are gothic which means they are very dark spirited. You will see MS-13 gang members with 666 tattooed on them. MS-13 Tattoos include their gang name in many forms, â€Å"13†, devil horns, â€Å"SUR†, â€Å"Sureno† and others. Most members will have numerous tattoos’ all around there body. Memb ers willShow MoreRelatedMs 13 Gang2747 Words   |  11 Pagesof local gangs, as a serious challenge and formed a new gang by name Mara Salvatrucha, popularly known as MS-13. â€Å"Las-Mara† is a notorious street gang that engages in violent crimes in El Salvador. Salvatruchas, refers to the members of the political entity, styled Farabundo Marti National Liberation Front. This is a group of Peasants from Salvador, trained in guerilla warfare. The number 13 refers to the California prison gang, the Mexican Mafia. A youth facing the unemployment problem, notRead MoreMs 13 Gang Essay1704 Words   |  7 Pagesheard of know gangs such as; the Cribs, Bloods, Latin Kings, Vatos Locos, but none of those names cause as much fear and terror as the gang called La Mara Salvatrucha aka MS-13. La Mara known for their psychotic methods of killing and running their turf, no other gang comes close to causing the same fear as La Mara Salvatrucha (ms-13gang.com). Forced to abandon their home land due to the civil war in El Salvador, the adventure to the U.S. was good at the start but soon the odds turned against themRead MoreEssay on MS-13: A Dangerous Gang1167 Words   |  5 PagesFor many Americans MaraSalvatrucha or commonly known on the streets as (MS-13) is an unfamiliar gang but to (FBI) Federal Bureau Investigation,(ATF) Alcohol, Tabaco, Firearms and Explosives, and local law enforcement agencies,MS-13 is an uprising globalized menace of ruthless criminals who are growing in numbers exponentiall y. These plagues of criminals are not only making their mark here in the United States but they are deeply rooted in their country of origin, El Salvador and all throughout CentralRead MorePeer Group : The World s Most Dangerous Gang1664 Words   |  7 PagesPeer Group (pg. 75) - a group of individuals often of roughly the same age, who are linked by common interests and orientations Lisa Lang’s documentary on MS-13, the World’s Most Dangerous Gang, highlights the importance of peer pressure between humans within society. â€Å"Gang† or â€Å"clique† mentalities are part of what creates our relationships, friendships, and every day human interactions. The stronger a bond between individuals and their core values, beliefs, and interests, the more influential andRead MoreThe Ways Of Groups Influence Individuals1018 Words   |  5 Pagesawareness. The definition is the interactions that influence that attitudes and behaviors of people when they are grouped with others through either choice or accidental circumstances. Mara Salvatrucha also known as MS-13 originated in Los Angeles California. Salvadoran immigrants formed MS-13 to protect themselves from other established gangs of Los Angeles, who were predominantly composed of Mexicans and African-Americans. I thought that it was really interesting how the gang members were recruitingRead MoreThe Gang s Cut Of A Range Of Criminal Enterprises And Activities1029 Words   |  5 Pagesawareness. The definition is the interactions that influence that attitudes and behaviors of people when they are grouped with others through either choice or accidental circumstances. Mara Salvatrucha also known as MS-13 originated in Los Angeles California. Salvadoran immigrants formed MS-13 to protect themselves from other established gangs of Los Angeles, who were predominantly composed of Mexicans and African-Americans. I thought that it was really interesting how the gang members were recruitingRead MoreA Summary On The Gang1100 Words   |  5 PagesHawkins English 102 Vickery 8 May 2015 MS-13 Gang To be considered violent, you must know what violence is. Violence is the behavior with the intention of physically causing damage, pain, or some sort of physical action that would cause harm to someone else. When people are violent, they can form groups. These groups are usually gangs. Some of the most deadly and violent gangs are Los Zetas, Aryan Brotherhood, Latin Kings, and the most violent Mara Salvatrucha, or MS-13 (Erkan). Mara Salvatrucha is a transnationalRead MoreThe New Gang Became Known As The Mara Salvatrucha Stoners ( Ms Stoners )977 Words   |  4 Pagesthe refugees to form a group of their own. The new gang became known as the Mara Salvatrucha Stoners (MS Stoners). The gang begins as a group who was all about smoking week and having a good time. Over time, they started to grow and aggressively sell drugs. In doing this they, imposed on the Mexican gang’s territory. In the summer of 1990, a fight broke out between the two gangs and a member of the MS Stoners w as shot. This started a war between the two groups. The war escalated and became so violentRead MoreThe New Gang Became Known As The Mara Salvatrucha Stoners ( Ms Stoners ) Essay793 Words   |  4 Pagesthe refugees to form a group of their own. The new gang became known as the Mara Salvatrucha Stoners (MS Stoners). The gang begins as a group who was all about smoking week and having a good time. Over time, they started to grow and aggressively sell drugs. In doing this they, imposed on the Mexican gang’s territory. In the summer of 1990, a fight broke out between the two gangs and a member of the MS Stoners was shot. This started a war between the two groups. The war escalated and became so violentRead MoreGang Culture in the West Essay721 Words   |  3 Pagesgangs have arisen since then including Mara Salvatrucha 13 (MS-13). MS-13 was formed in Los Angeles, California in the 1980s by immigrant Salvadorian youth and young adults who were being victimized by other gangs. MS-13 quickly became known as one of the most violent gangs in the area because many of their founding members had experience or training in guerilla warfare, thus gaining a level of sophistication that superseded their rivals. The MS-13 are more of a cartel if you go beyond face value.

Hearing Loss And Its Effects On Health, Adjustment, And...

McMillan and Chavis define a sense of community as, â€Å"a feeling that members have of belonging, a feeling that members matter to one another and to the group, and a shared faith that members’ needs will be met through their commitment to be together† (Chavis 6). A sense of community is essential for all people, so they may feel included in society and that they serve a purpose in the world. Baumeister and Leary describe the need for interpersonal attachments and belonging as a â€Å"fundamental human motivation† (Baumeister 497). They theorize that â€Å"lack of attachments is linked to a variety of ill effects on health, adjustment, and well-being† (Baumeister 497). This is especially imperative for hard of hearing individuals, who through a sense†¦show more content†¦Within the community are divisions that unite individuals who are not only hard of hearing, but who are also similar in age and time of onset. There are three major divisions wi thin the hard of hearing community: pre-lingual hard of hearing individuals, post-lingual hard of hearing individuals, and elderly individuals with Presbycusis (hearing loss stemming from old age). Pre-lingual Hard of Hearing individuals are people who acquired hearing loss before they learned a spoken language, which most often is before age five (Parker 1). It can occur adventitiously, from illness, or due to an accident (Parker 1). Language acquisition is most often incomplete and delayed, and later on the individual will most likely have trouble with reading and writing (Parker 1). Individuals who identify with this group, are connected to this division because of the early age of onset, manner in which they grew up and how they were treated, and language acquisition. They will connect through common experience growing up as a child with hearing loss. Ways in which this group interacts within the hard of hearing community include but are not limited to: residential schools, summ er camps, community-oriented organized activities, and ASL classes all geared towards individuals who are hard of hearing. One program for children who are hard of hearing is

Tourism and Hospitality Marketing Hospitality Industry

Question: Discuss about theTourism and Hospitality Marketingfor Hospitality Industry. Answer: Introduction The service sector in Australia is expanding and has been a major contributor in the growth of the economy. The competition of hospitality industry is rising and hence it is essential for the industries to innovate new techniques in its business in order to attract new consumers. Marketing is an activity of promoting its technique and service to customers in order to maximize its profit. The author chooses Park Hyatt to discuss the marketing strategies used by the hotel and the new experience product that it intends to incorporate in itshotel. Park Hyatt in Australia is a franchise of Hyatt an American company. Park Hyatt is in Melbourne and Sydney. The hotel in Melbourne has a unique location and the concentration of hotel is on personalized services that it provides to its customers. The location of the hotel is in middle of city and the interior is designed in such a way that it helps in attracting customers. The new remote that controls all the activities in the hotel room is an innovation in the hospitality industry. The report discusses the strategies used by the organization to promote its brand experience (Huang and Hsu 2009). It mentions the target customers and the positioning strategies used by the organization to differentiate its service. It also mentions the promotion strategies used by the organization to communicate the new product to the desired target market. Figure: Park Hyatt hotel in Australia (Source: Melbourne 2016). Analysis and Discussion Description of the Proposed Experience-Based Product Park Hyatt in Melbourne plans to develop a remote control device that will control all the activities of customers in the room. The activities of the customers will be linked to the mobile phone from where the customers will be able to control its activities. This will helps the customer live a luxury life where the control of all the activities will be in their hand. The remote control that is connected with the phone and tablets can be use to browse the channels, control the air conditioner temperature, select favorite movies and order them, order favorite food from the menu of the restaurant and control other activities as well. This will help the customers lead a relaxed life and give a wide range of option for the entertainment. The activities in hotels can be controlled when the customer is not in room (Kseoglu et al. 2013). When the customer enters the room, they are treated with curtains automatically opening and a soothing music that is very relaxing for the customer. The cu stomer can then control and operate television, air conditioner, lights, music and curtains with just one touch. The operations and control changes according to the mood of customers that is the light intensity, and the type of music. It captures the mood of customers and provides them with experience according to their mood. It is an innovation in hotel industry that is mainly done to attract customers and give them new experience (Hoque 2013). Figure: Remote controlling activities (Source: Melbourne 2016). Theme of the New Experience Based Product As per my view, the main aim of hotel developing the remote control is to provide new experience to the customers and increase the customer base. This is mainly done to achieve competitive advantage and fight over its competitors. The theme of developing a new product is to give a luxury life to its customers where they can enjoy their holiday to the fullest. As per my view, people mostly stay in hotel when they come of trip or for holiday. I believe that the customers expect to live a life that is relaxing and luxurious. Hence, the main aim of the hotel is to fulfill the desires of the customers and give them happiness. The second objective of launching the product is to attract larger customers and stand as the worlds lading hotel industry (Kandampully et al. 2015). The product is developed to make the travel of the customers more convenient as it gives the customer facility of booking the cars, ordering room service, get the luggage picked and various other facilities. Decision Making Process and its Application Remote controlling activities were developed by the hotel to provide new experience to the customers and make their travel easier. The decision of developing the product was done by the leaders and CEO of Park Hyatt by analyzing the lifestyle and behavior of customers. It was developed by an IT company in Australia to meet the needs of the customer and maximize their satisfaction. The decision of developing the product was not just taken by the CEO of the organization but by the employees as well. The customers were also involved in plan. The aim to develop the new product was to increase the experience of customers. The product was mainly targeted to the travelers. The decision of developing the product was to provide quality service to the customers and achieve competitive advantage in the market. The experience that the customers get is to increase the pleasure that they get from travelling. Target Markets Target markets are the customers whom the organization targets to sell its products or services. It is essential for the organization to set a well defined target market in order to develop its brand and product and sell it in the market. Target market is created with customers that have same need and desires. The market is segmented on the basis of various factors and categories (Fller and Matzler 2008). These include: Geographic segmentation: customers that are segmented on the basis of area and region. Demographic segmentation- customers that are segmented on the basis of population, age, sex and gender. Social and cultural segmentation- customers that are segmented on the basis culture, religion, social status, income and attitude. Behavioral segmentation- customers that are segmented on the basis of beliefs, occasion, behavior and lifestyle (Fyall et al. 2003). Targeting right customers is essential for promoting its brands as the success of a company lies in the hands of customers. Park Hyatt in Melbourne targets customer from all over the world. Its target market is broad that includes customers of all age and place. Hence, there is no geographical restriction. In case of Park Hyatt, customers are mainly from outside Australia such as Paris, India, United Kingdom and United States of America. Park Hyatt is a grand and luxurious hotel that provides new experience to its customers (Leonidou et al. 2013). Not all the people can afford to stay at hotel, as the price charged by organization is high. Hence, it targets customers that have high income and social status. The customers of Park Hyatt are travelers that love to live a luxury life and experience new technologies. While developing remote control technique to control the activities park Hyatt will target customers that are technology friendly so that they are able to use the technologies without any confusion. The target customers are both male and female. It mainly targets couples that have just married and plans to spend their honeymoon in the hotel. Park Hyatt hotel aims at satisfying the customer. It mainly targets customers that stay in hotel for holiday purpose and not business purpose as people who travel for business purpose spend most of their time in doing work staying outside the hotel (Williams 2006). They do not have time to watch television or listen to music. Hence, those travelers are targeted who travel for holiday purpose and have income and social status. Positioning Strategy Positioning strategy is a marketing strategy that is used to distinguish brand experience from its competitors. This is done by creating a distinguishable and suitable image through advertisement to attract customers and fight over its competitors. This is done by adding utilitarian and luxurious measures through advertising to distinguish its products and services from other services. Various ways can be used to distinguish its products and services from its substitutes. A service and product can be distinguished by using pricing strategy that is providing the service at a lower price than its competitors are. It can be distinguished on the basis of quality, price, service and experience that it is providing to its customers (Gilmore and Pine 2002). A new experience based product is developed by Park Hyatt in Melbourne to create a unique brand name and differentiate its service from other hospitality industry. Though the prices of Park Hyatt is higher than the other hotels across th e world and Australia it does not use pricing strategies to fight over its competitors and create a unique brand image. The major concentration of Park Hyatt is to provide great experience and services to its customers. Hence, the strategy used by the hotel to create a unique brand image is on the basis of service that it provides to its customers (Ryan 1991). The main aim of developing a new experience based product that is remote controlling activity was to make a position in the hospitality industry and provide a new experience to the customers. The major competitors of Park Hyatt in Australia are Hotel Windsor, Park royal and Swissotel. In order to create a unique position it is essential for the Park Hyatt to consider the strategies used by its competitors that help them attain a number one position and then formulate strategies accordingly. Incorporation and development of new remote control that controls the activities inside the room helps the hotel attain a unique position because such new experience based product has not been developed by any other hotel in Australia. Park Hyatt differentiates its services by providing customers new experiences and high quality service. The design and the interiors of the hotel is unique that gives new luxurious experience to the customers (Phillips and Moutinho 2000). Identifying the position of the hotel depends on the customers and pleasure that they derive by staying at the hotel. Since the new experience based product that is the remote control is expensive and hence the price ch arged by Park Hyatt is higher than other hotels in Australia. However the customer love to spend their holiday by staying at Park Hyatt because of the experience and service that they get from the hotel. Figure: Perceptual mapping of Park Hyatt (Source: created by author) Promotion Strategies Promotion strategies are the methods that are used to market the product or the service in the market to the target customers. Various promotion strategies are there to promote the product such as advertisement, word of mouth, direct sale, use of internet, promotion in social media, advertisements in magazines and televisions. Promotion strategies are the way of communicating the service and the products to the target customers and market. Developing a new product is not just the solution to achieve competitive position. It is essential to make the consumers aware of the product or the service that the organization has developed. Promotion strategies is not just used to advertise the product it is used to increase the consumer awareness and make the consumers aware that such product exists in sector (Heide and Grnhaug 2009). The new experience based product that Park Hyatt plans to develop will be promoted to the customers by the use of advertisement and social media. The information of the product will be published in the website of the hotel. Its pictures and information will be published and advertised in news paper and magazines and also in journals that is concerned with hospitality industry. Word of mouth is also one of the useful tool to promote the new experience based product or service (Buhalis 2000). If the consumers enjoy using the product then they will promote it by suggesting the product and services to other customers. Sharing the experiences of the services and products in internet will also be used by the organization to promote the service and product. Conclusion Developing new experience service based product is necessary for the hotels to achieve competitive advantage and give new luxurious experience to customers. Park Hyatt in Australia plans to develop remote control that controls all the activities of customers in room. The aim of the report was to analyze the strategies used by the hotel to promote its new experience based product. It analyzes the target customers that it plans to market its products and services. The main concentration of Park Hyatt is on the services that it gives to its customers. References Aghdaie, M.H. and Alimardani, M., 2015. Target market selection based on market segment evaluation: a multiple attribute decision making approach.International Journal of Operational Research,24(3), pp.262-278. Buhalis, D., 2000. Marketing the competitive destination of the future.Tourism management,21(1), pp.97-116. Fller, J. and Matzler, K., 2008. Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups.Tourism management,29(1), pp.116-126. Fyall, A., Callod, C. and Edwards, B., 2003. Relationship marketing: The challenge for destinations.Annals of tourism research,30(3), pp.644-659. Gilmore, J.H. and Pine II, B.J., 2002. Differentiating hospitality operations via experiences: Why sellign services is not enough.Cornell Hospitality Quarterly,43(3), p.87. Heide, M. and Grnhaug, K., 2009. Key factors in guests' perception of hotel atmosphere.Cornell Hospitality Quarterly,50(1), pp.29-43. Hoque, K., 2013.Human resource management in the hotel industry: Strategy, innovation and performance. Routledge. Huang, S. and Hsu, C.H., 2009. Travel motivation: linking theory to practice.International Journal of Culture, Tourism and Hospitality Research,3(4), pp.287-295. Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future directions with a special focus on the hospitality industry.International Journal of Contemporary Hospitality Management,27(3), pp.379-414. Kseoglu, M.A., Topaloglu, C., Parnell, J.A. and Lester, D.L., 2013. Linkages among business strategy, uncertainty and performance in the hospitality industry: Evidence from an emerging economy.International Journal of Hospitality Management,34, pp.81-91. Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, pp.94-110. Marinova, A., Murphy, J. and Massey, B.L., 2002. Permission e-mail marketing as a means of targeted promotion.Cornell Hospitality Quarterly,43(1), p.61. Melbourne, P. (2016). Park Hyatt Melbourne | 5 Star Luxury Accommodation. [online] Melbourne.park.hyatt.com. Available at: https://melbourne.park.hyatt.com/en/hotel/home.html [Accessed 23 Sep. 2016]. Otto, J.E. and Ritchie, J.B., 1996. The service experience in tourism.Tourism management,17(3), pp.165-174. Phillips, P.A. and Moutinho, L., 2000. The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector.Strategic Management in Tourism, p.283. Pine, B.J. and Gilmore, J.H., 2013. The experience economy: past, present and future.Handbook on the experience economy, p.21. Ryan, C., 1991. Tourism and marketinga symbiotic relationship?.Tourism Management,12(2), pp.101-111. Williams, A., 2006. Tourism and hospitality marketing: fantasy, feeling and fun.International Journal of Contemporary Hospitality Management,18(6), pp.482-495.